The Moon Seven Times – “My Medicine” 7”
Acquired: Love Garden Shotgun Room, Used, 2008
Whilst combing the erstwhile Alt-Rock 7” section of the Love Garden Shotgun Room, one of the record labels that immediately sent a record to my keeper pile was Parasol. Parasol covered all angles of the indie-pop spectrum and released records by bands that were great but never quite made it as big as they should have (Wolfie, Strawberry Story, The Like Young) in addition to releasing a hundred plus records from random bands no one has ever heard of. Which is great, because they’re often the sort of bands who contributed one magnificent track to the world and then faded into oblivion. Champaign, Illinois’ The Moon Seven Times weren’t necessarily one of those bands, but the three dream pop tracks on this 7” are more than serviceable. Lynn Canfield’s vocals lend an unfortunate 90s-ness to the whole affair, but just a little bit. All is forgiven, though, since overall these three tracks are quite pleasant. The whole “ethereal dream pop” angle tends to produce a lot of boring music and requires a bit more effort than your average alt-rock since if the songwriting isn’t up to snuff or the music isn’t ornately beautiful enough you run the risk of putting the audience to sleep (which was mostly rectified by bands amping up the reverb and distortion and calling it shoegaze). That said, the Moon Seven Times are snoozy, but have just enough gumption to keep me from falling out of my chair.